Supermarkets - Are They Ripping Us Off?

In a time when every penny counts, you may have noticed Supermarkets are once again making big profits.  Presented by consumer journalist Harry Wallop, “Supermarkets: Are They Ripping Us Off?”   shines a light into some of the practices UK supermarkets use to increase their bottom line, uncovering how these retail giants manage to bring in massive sums of money while consumers struggle with tighter budgets. The show explores a range of topics to reveal the truth behind the supermarket shelves and the cash in their tills. 

The show highlights the complex and strange pricing practices of supermarket fuel, questioning the common misconception that their fuel is the cheapest in town, while moving in store, the show delves into the phenomena of shrinkflation and skimpflation.  Where products are subtly reduced in size or quality, often without a corresponding drop in price, leaving consumers paying more for less.   Plus, with lots of us making a move to own brands, the show will compare them to well-known brands to determine if they offer real value or are just another profit-maximizing strategy. The rise of self-service tills is also explored, questioning whether the convenience they provide is worth the potential job losses and increased profits for supermarkets. 

The show also looks at the rising costs of bags for life, examining whether they are sold to us to help save the environment or could they be another way for supermarkets to boost their bottom line. Additionally, the series looks into loyalty cards, analysing whether the savings they offer are genuine or if they are simply a tool for supermarkets to gather valuable consumer data. 

“Supermarkets: Are They Ripping Us Off?”  will paint a comprehensive picture of the modern supermarket landscape and will educate and empower viewers with knowledge, encouraging them to question their shopping habits and make smarter shopping choices.