Which Is Better? Fresh vs. Frozen

Join us for an exciting and eye-opening journey to find out once and for all which is better: fresh or frozen? We delve into the world of food, exploring the age-old debate: is fresh always best, or can frozen hold its own?

Uncovering the origins of modern frozen food, thanks to the innovative work of Clarence Birdseye. Discover how his groundbreaking fast-freezing process revolutionized the food industry and by peeking behind the factory door of a teatime favourite; the potato waffle, we see exactly how his method is still used today.

We meet Kate Hall, a freezer expert, who will guide us through the art of maximizing freezer space and minimizing food waste. From organizing her "filing cabinets of joy" to repurposing leftovers into handy frozen portions, Kate shows us how freezing food can be a game-changer for busy families.

Through vigorous challenges, we see which comes out on top. Sisters Holly and Laura compare the cost on a weekly shop to see which is better for a budget, and also have a good old fashioned cook off to find out which can save you more time too.

Calling in a scientist, Dr Sohail Mushtaq puts fruit and veg to the test to discover if it’s fresh or frozen options which can give you the most nutrients. And with the cost of living crisis still at the front of our minds, mum of three Rebecca makes the frozen switch to find out which is better for real family life.

With a mix of historical insights, practical tips, and real-life experiments, we challenge your preconceptions and might even inspire you to make a change in your own kitchen. It’s the ultimate food fight - Tune in to discover which side you'll be on!